Do you sell on amazon? If you have a business online and you are not selling on amazon, you might be missing out on some considerable on-line sales. Understanding how to sell on amazon is another advantage if you desire to grow your business. And here are the reasons why you must seriously consider Amazon.
First of all there are lots of people who are happy to search inside Amazon for most of their online shopping needs. You can imagine that if they buy something as random as vacuum cleaner bags there, well, there can't be much that they feel the need to go further onto the web for.
At the end of the day, I suppose people believe in Amazon and feel comfortable purchasing from them and via them. This is a great plus for small retailers on the web, where trust towards strangers is in short supply .
Amazon gets the transaction and I pay out a commission of 15%: simple. This makes it very easy to transact, as the costs are finite and related directly to the amount you sell. OK, there's also a monthly fee of 25 pounds, still this is much more predictable than other 'channels' where you pay for visibility, of one form or another, with no guarantee of how many sales will result. This applies to pay-per-click, online banner type ads, print advertising as well as general PR initiatives in the real world. You can spend a fortune on all those channels and never sell a thing.
One more nice thing about Amazon (as opposed to eBay this time) is that the regular monthly fee lets you list as many items as you want. There is absolutely no fee to list each item and you pay nothing more until something sells. This would make Amazon a useful test market for products you are not sure would sell on the internet or not. It is possible to list them at no cost and if they don't sell it has not cost you a thing.
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