Prepaid Legal leads can make the distinction between success and disaster in your network marketing business. But, not all leads are created equal.
Whether you choose to buy leads or generate your own, there are three main "types" or categories that you'll find effective in growing your Prepaid Legal business:
1. Likely customers. These prospects are interested in one of your products or services. If satisfied, they may be thoughtfully introduced to your opportunity with consistent success. But, they didn't start with an interest in making money, and they're going to need a lot of teaching.
2. Opportunity seekers. These leads are looking for a way to make money. They may or may not be serious, that's for you to figure out. Also, they may or may not have specific interest in multi-level marketing or PPL. Your duty will be to find the serious ones, overcome their concerns and guide them into your business.
3. Active network marketers. These individuals are already in an opportunity, and looking for leadership in how to be a winner. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their wallet by becoming a member of a program.
The most qualified prepaid legal leads are those in the last group: active network marketers.
Why?
Well, as discussed above, you know they have an interest in making cash with network marketing. You will never hear them say, "Is this one of those ponzi schemes?" and other such foolish questions. They're past that; they know better.
They also understand the business better than someone who's never been in multi-level marketing. So, once they join your group and get up to speed, they'll create results much quicker (and with less preparation) than a normal person.
Lastly, they likely know other active networkers: their sponsor, downline, and even cross-line reps they met at their company event. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your team.
They're in a program, though, and not necessarily looking to begin something else. It's your job to subtly, and with great care, pique their interest without setting off any alerts.
The best way to do this is to start with an offer that helps them in their existing organization... something not even related to your opportunity. Something generic, like promotional tools or training.
Obtain their trust, and show your value to them by assisting them to move forward with their existing business. Show them that, unlike their existing advisor, you are teaching them things that work. But make it apparent that the only people who get your true focus are the people contributing to your personal success.
At that point, signing up for your organization will be the next rational move.
In summary, you can go after potential customers, you can target opportunity seekers, or you can go after active MLMers. Of the three, active network marketers have the highest potential to explode your organization with the least effort. Focus your effort there, and your paycheck will be transformed.
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